For research	38%
For entertainment or personal interests	31%
To find out more about something you heard "word of mouth"	15%
For business	14%
To comparison shop	11%
To make a purchase	10%
To look for news	10%
To find a phone number or address	7%
For personal finance information/investing tips/news	6%
To look up an unfamiliar word	3%
Other	14%

Bottom line - your customers are using the Internet. Why aren't you?



¹ Source Nielsen/NetRatings

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Online Consumers Spent $8.8 Billion in Nov. 2004; Up 19% from 2003

Consumers cited several reasons as to why they chose to make purchases online versus going to the stores. According to the eSpending report, 36 percent of consumers said that they purchased items online because prices were lower on the Web, while 34 percent purchased gifts online due to the wider selection of products. Thirty-three percent of consumers said they bought online because they preferred to avoid the crowds in stores.

Source Nielsen/NetRatings